66°North
66°North stands at the intersection of tradition and innovation, where every piece of clothing is a testament to nearly a century of excellence in facing nature's toughest challenges. From its origins in the icy fjords of Iceland to its collaborations with high-fashion partners, 66°North merges function with fashion, creating garments that are as enduring as they are elegant. Their sustainability journey, characterized by genuine efforts to minimize harm and promote longevity, further cements their role as a forward-thinking, responsible brand in the modern fashion landscape.
Heritage Meets Innovation in Outdoor Fashion
Since its founding in 1926 by Hans Kristjánsson in the rugged Westfjords of Iceland, 66°North has been synonymous with resilience, innovation, and a deep connection to the extreme elements of the North Atlantic. Hans's vision was clear and urgent: to create protective clothing for Icelandic fishermen and workers whose lives depended on enduring the harshest weather conditions. Almost a century later, 66°North continues to honor this legacy by merging traditional craftsmanship with cutting-edge fabrics and contemporary trends, ensuring that every piece is as functional as it is stylish.
The brand's roots in Suðureyri, a small village in Súgandafjörður, are evident in its unwavering commitment to quality and durability. In a place where the weather can be a matter of life or death, 66°North’s gear is designed not just to protect but to empower its wearers, whether they're facing the icy winds of the North Atlantic or the bustling streets of a modern metropolis. This blend of rugged heritage and urban chic has allowed 66°North to make a significant mark in the fashion world, collaborating with notable partners such as GANNI to create collections that are both weather-resistant and trendsetting.
66°North’s reputation is built on the notion that adventure doesn’t have to sacrifice style. Their iconic outerwear, including parkas, anoraks, and performance wear, combines technical excellence with sleek, modern aesthetics. Each garment is a testament to the brand’s dedication to protecting and enhancing the lives of those who venture out into the elements, standing as a symbol of both practicality and elegance.
66°North's Sustainability Journey
In the fashion world, sustainability is more than a buzzword; it's a commitment to future generations. 66°North's path to net zero is a holistic approach, recognizing that true sustainability transcends mere product lifespan. They reject the culture of over-consumerism and disposable fashion, instead crafting clothing that endures both in function and style. By focusing on longevity—designing garments that last and remain desirable whether new or second-hand—they significantly reduce the need for constant consumption.
In 2022, 66°North reported 848 tCO2 emissions, with significant reductions in scope 1 and scope 2 emissions due to their in-house production facilities. They achieved carbon offsetting through a partnership with Klimate and further reduced their environmental footprint by cutting employee fuel consumption and waste intensity. This commitment to incremental, transparent improvements showcases their dedication to making a net positive impact on the world, all while maintaining the brand’s core values of quality and durability.
