Originals in Motion

Words by Jess Harvey

What does it mean to be original? It starts with one—the pioneer. The person who reshapes tradition, sets the standard, and doesn’t wait for permission. They don’t conform to the crowd; they know change begins with those who dare to lead.

adidas Originals was built on that mindset. After all, it’s in the name. Originality isn’t about standing out; it’s about standing first. It’s the refusal to blend in, the drive to push boundaries, and the confidence to own your space.
Naked Copenhagen
Naked Copenhagen
Naked Copenhagen

Originality is what defines the individuals featured in this campaign: Emma, Sabba, Daniella. A chef. A DJ. An artist. Each one a forerunner in their field, shaping culture on their own terms.

Naked Copenhagen
Naked Copenhagen
Naked Copenhagen
Naked Copenhagen
Naked Copenhagen
The same spirit lives in the silhouettes they wear. The Taekwondo Mei Ballet moves between worlds, blending martial arts precision with ballet’s grace. Its lightweight build mirrors the rhythm of reinvention. The Tokyo strikes a perfect balance—soft suede and breathable mesh, nodding to the past while embracing modern versatility. And last but not least, the Superstar II, a legend that never fades. Wrapped in supple leather with a signature rubber shell toe, it evolves with every generation, staying true to its roots.

Because true originals don’t follow; they set the pace.
Naked Copenhagen
Naked Copenhagen
Naked Copenhagen
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Big thanks to

Talent:
Emma @emmaonuora
Daniella @danieladoe
Sabba @sabba_paydar

Photographer: Paul Edwards @paul_edwardss
Videographer: Marcus Nielsen @filmbynm
Sound Design: Oskar Justesen @oskarjustesen_
Stylist: Smilla @smilmarc
Styling assist: Katrine @katrineuden.h
Hair & Make-up: Natali @egyptique
Set design: The Lab @thelabcph
Photo Assistant: Madeleine Carstensen @madeleinecarstensen

Extras:
@annamariath
@elfamaren
@emmavraadal
@grethemariab
@lexagudmunds
@mubizino.1
@rmalungaa
@smilla.grooss
@tatjanasimiic
@thordisjohannsd
@later.ader
@ishmilslime
@johathanosterloh
@kristinandradottir
@thildeskovgaard
@nonsonoamodo
@bartoolinio
@rottingindior
@cagethemonkeys
@josefine.urhammer
@natalia.abarovitch
@sophieluccaa

Creative Direction & Production: NAKED Copenhagen @nakedcph