New Era

For over a century, New Era has set the standard in headwear craftsmanship and innovation. Founded in 1920 by German immigrant Ehrhardt Koch, the brand's journey began with a commitment to quality that continues to define its legacy today. Known worldwide for its iconic 59FIFTY cap, New Era revolutionized sports headwear by becoming the exclusive supplier to Major League Baseball in 1993 and expanding its influence across the NFL and NBA sidelines soon after.

A century of iconic headwear
Guided by CEO Chris Koch's vision, New Era has grown into the number one headwear brand globally, spanning the realms of sport, fashion, music, and entertainment. The brand's dedication to authenticity and innovation shines through in collaborations with cultural icons like Spike Lee, pushing boundaries in custom fashion headwear.

Rooted in its hometown of Buffalo, New York, New Era returned to its origins in 2006, reinforcing its commitment to local craftsmanship and community. This homecoming symbolized a renewed dedication to excellence, ensuring that every cap bearing the New Era emblem embodies the spirit of quality and authenticity.

Celebrate a century of craftsmanship and style with New Era. Whether on the field, courtside, or on the streets, elevate your look with a New Era cap that blends tradition with cutting-edge design, embodying the spirit of innovation and excellence that defines the brand.