66°North: Crafting Performance Outerwear for Life, Adventure, and the Wild Since 1926

Doin' it big since 1926, 66°North is one brand that needs no introduction, but we’ll do one anyway, because the story of a company that’s been keeping Iceland's fishermen warm and dry for nearly a century is one worth telling. Established with the singular purpose of creating outerwear that could stand up to the unforgiving conditions faced by search and rescue teams and fishermen, 66°North has been engineered from day one to endure the harshest weather on the planet. No shortcuts. No compromises.

Based in Iceland, a land where extreme weather is just part of daily life, 66°North has expanded its reach far beyond the shores of the North Atlantic. Today, it’s not just Icelanders reaching for their 66°North gear when adventure calls—it's a global community who trusts us to deliver performancewear that does more than just look good. In a place where staying warm and dry is survival, your gear has to be tough, but it’s got to have style too.

Surrounded by the raw beauty of Iceland, 66°North doesn't just feel a connection to nature—they are committed to protecting it. Their products are designed to last a lifetime, and if your favorite 66°North jacket ever needs a fix, their repair shop in Iceland will bring it back to life—whether it’s a year old or fifty. With their carbon-neutral certification and proud B Corp status, they are as serious about sustainability as they are about performance.

So whether you're battling the elements on a remote fishing boat or just navigating a windy city street, 66°North has you covered—for life, for adventure, for the wild.