New Balance
New Balance is a brand focused on active clothing and shoes, best known for its recognizable sneakers. The brand specializes in sneaker design that offers a blend of function and fashion, making New Balance sneakers a favorite among various groups, from dads to supermodels. Discover the most exclusive New Balance women's sneaker collection at NAKED Copenhagen.
New Balance Shoes in the Most Popular Models
New Balance sneakers are renowned for their unique combination of style, comfort, and durability. They are identifiable by the iconic 'N' on the side. Originally intended for sports like running, tennis, and skating, the brand has released various models aimed at athletic performance over the years. Think of the technical running shoe New Balance 530 and the skate shoe New Balance 550. In NAKED Copenhagen's collection, you'll find many popular models, from the iconic model 860 to the functional 9060 models.
New Balance for Women and Kids at NAKED Copenhagen
At NAKED Copenhagen, we offer an extensive collection of models and different colors of New Balance sneakers to suit every taste for women and kids. The New Balance women's sneakers are specially designed for women with attention to both aesthetics and functionality. They perfectly balance fashion-forward styles and athletic performance, making a New Balance sneaker ideal for any outfit.
New Balance also doesn't forget the little ones. The New Balance Kids' line is designed with children's growth and development in mind. The sneakers provide stability to withstand children's daily adventures while offering comfort and style.
Where Does New Balance Come From?
New Balance is an active clothing company headquartered in Boston, Massachusetts, originally founded as the New Balance Arch Support Company in 1906. The brand initially produced insoles and other orthopedic devices. The headquarters remain in Boston, largely due to the city's rich historical ties. Additionally, Boston is known for its strong sports culture, making it an ideal home for a brand like New Balance. The city also offers access to a talented labor pool, and the presence of many sports events provides the brand with ample opportunities to grow and develop.
How Did New Balance Originate?
New Balance was founded in 1906 by William J. Riley and started as a company marketing arch supports for workers who stood all day. Hence, the original name 'New Balance Arch Support Company.' William J. was inspired by the balance chickens maintained in his backyard thanks to their three-toed feet. This idea formed the basis for designing an insole that offered better balance and comfort, which eventually became the foundation for New Balance sneakers.
Over the years, the company evolved and began designing and producing sports shoes. New Balance set itself apart by making shoes in multiple widths, a unique approach that contributed to the brand's success. It slowly became the brand we know today, famous for its high-quality shoes and athletic clothing.
Is New Balance Sustainable?
Yes, New Balance employs various sustainability measures and goals for the future. The brand has already introduced a special Green Leaf label for sneakers and clothing, meaning an item must consist of at least 50% eco-friendly or recycled material. For the long term, New Balance is committed to reducing its carbon footprint and aims for greener production practices with climate considerations in mind. The brand strives to make all products from 100% eco-leather and 50% recycled polyester by 2025. Additionally, New Balance plans to implement a 'zero-waste' policy in all its factories and eliminate all chemicals and waste products by that same year.
