ASICS SportStyle

ASICS is a Japanese athletic company specializing in footwear and sporting equipment. Founded as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka, the brand's original aim was to produce basketball shoes in Kobe, Japan. Almost as famous as the advanced running technology and streetwear appeal itself, the ASICS trademark crossed stripes branding first made its debut on the Mexico 66 model and has been a steadfast element in their sneakers ever since.