Words by Gregory Noonan
True fashion doesn’t need to be swapped out after six months, real, substantial fashion goes beyond the moment to become timeless. At the core, timeless fashion is an understanding of utility as well as shapes and cuts that don’t cater to the moment but are evergreen, pieces that always stand on their own.
Additionally, many fashion brands, especially large retailers, have developed the unfortunate misconception that beautiful fashion can’t also be sustainable. Often sustainable fashion is relegated to the ‘essentials’ category, t-shirts, bags and hats, pieces that are put on the periphery of the main ‘attraction’.
Enter OpéraSPORT, a fledgling brand founded in Copenhagen in 2019 by two creatives with a vision for beautiful, timeless, sustainable fashion. Stephanie Gundelach, a renowned stylist and consultant and Awa Malina Selter, a respected designer, have brought their complementary skills together to bring these creative ideals to life. Acting as a conduit between the stylistic inspirations of Copenhagen and Paris, OpéraSPORT operates with sustainability at its core, releasing ‘editions’ as opposed to seasons, to limit excess. Releasing editions helps emphasize quality as opposed to quantity while allowing OpéraSPORT to accurately cater their production volume to demand.
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The world of OpéraSPORT is sculptural and metropolitan, incorporating recycled silks and polyester with organic cotton, to emphasize traditional cuts and suiting reflective of timeless expression. It is a blazing indictment of prior approaches to sustainable fashion by large fashion retailers. You only have to look at the sultry silk shirts, gorgeous flowing dresses, corsets, handbags and jackets releasing as part of ‘Edition 9’ from OpéraSPORT to see the limitless possibilities of sustainable fashion. Unbridled by overarching commercial interests, OpéraSPORT is helping to blaze a path forward for sustainable fashion, creating timeless, gorgeous pieces that are constructed with care for the world around us.
Get ready to dive into ‘Edition 9’ from OpéraSPORT, releasing online at NAKED Copenhagen on Thursday the 7th of April at 10:00 AM CET.