The Nike V2K Run: The World Is At Your Feet with Raghd
All creation comes from something; all creativity is inspired, our sparks of passion and excitement traceable to one causal moment. Equidistant to the past and future, the V2K Run strikes a fluid balance between the rowdy era of early aughts Y2K fashion, and a more refined expression of what fashion will become. Inspired by the era of chromed-out walkmans, dodgy Napster streams, and profoundly questionable hair, the V2K builds upon the past to create something that goes beyond the moment.
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The early 2000s were marked by the emergence of the individual, as the world became more and more connected, it became easier to express and find yourself. That’s exactly what the V2K is about – the fluid, expressive self. This profoundly self-expressive energy informs the architecture of this novel, retro-futurist look across a conflux of gorgeous materials. Realized with a lightweight mesh base, the upper is layered with careful cuts of glistening silver leather and calculated translucent rubber cages that band the laterals reminiscent of the beloved Zoom Vomero 5. Amping up the future forward design, we find an abstract, off-white Cushlon foam midsole underfoot that bursts upwards towards the heel before being cinched in towards the midfoot. A racy contrast of influences, eras, and style, the V2K has been meticulously crafted to offer a silhouette that serves the nostalgic style we all look for while delivering a modern potency that ensures it’s a shoe for your every day, no matter the vibe.
To celebrate the release of the enigmatic Nike V2K Run we linked up with Raghd, a transcendent multi-hyphenate from Sweden whose soulful, vibrant music strides unwaveringly into the future while keeping both eyes on the past. With hundreds of thousands of listeners, we can wholeheartedly recommend Raghd’s latest EP ‘A Good Friend’ if you’re in the mood for a beautiful listen.
So, what are you waiting for?
Discover that feeling of the world at your feet again and grab your pair of the Nike V2K Run before anyone else at our exclusive pre-release on August 23rd. Taking place at our flagship location on Store Regnegade 2, we’ll also have a free tooth gem studio and curated food and drinks!
Otherwise look for the V2K to drop online, on August 25th at 09:00 CEST.
- Credit for Nike V2K RunTalent: Raghd@ra5ghd
Photographer: Emilia Staugaard@emiliastaugaard
Photo Assistant: Maja Andersen@majaandersen_
Stylist: Cassandra Malmberg@cassmoneyway
Hair & Makeup: Natali Rasch@egyptique
Videographer: Aleksander Stokkebro@shotbystokkebro
Creative Direction & Producer: NAKED Copenhagen@nakedcph