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New Balance WRPD Runner: Bridging Style and Innovation

New Balance showcases its expertise in style and performance with the launch of the WRPD Runner. This innovative sneaker defies conventions, unveiling a bold and futuristic design that pushes boundaries.

The WRPD Runner is a testament to New Balance's commitment to seamlessly integrating style with tech-utility. Designed by Charlotte Lee, a senior footwear designer, the sneaker embodies a fusion of nontraditional lines, resulting in a modern and distinctive appearance. She elaborates, "The upper embodies refinement and simplicity, while the sole represents a warped expression of our pinnacle running technology, FuelCell. The fluid lines of the foam blend harmoniously with the abstract essence of futuristic design, evoking a profound sense of movement."

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In a landscape where style and performance often exist in separate realms, the New Balance WRPD Runner bridges this gap with an innovative approach. It invites sneaker enthusiasts to immerse themselves in the amalgamation of avant-garde technology and forward-looking design, resulting in footwear that excels in both aesthetics and performance.
The WRPD Runner transcends the label of a mere sneaker; it symbolizes New Balance's evolution as a brand adept at harmonizing style with function, effectively ushering in the future of footwear.
Naked Copenhagen
Embark on a style evolution with the New Balance WRPD Runner on August 16th where the future of footwear awaits.

Credits:
Talent: Melanie Njoh
@melanienjoh
Photographer: Emilia Staugaard @emiliastaugaard
Photo Assistant: Victor Neumann @v.neumann
Stylist: Mathilde Storm @mathildestorm
Hair & Makeup: Line Hjæresen @linehjaeresen
Creative Direction & Producer: NAKED Copenhagen @nakedcph