ON

Coming soon to NAKED Copenhagen

ON stands at the forefront of performance and style, redefining how the world experiences running and everyday movement. With a relentless commitment to innovation, each product blends cutting-edge technology, Swiss engineering, and sleek design. From its origins in the Swiss Alps to becoming a global leader in performance footwear, ON is synonymous with forward-thinking craftsmanship and effortless versatility.

Founded in 2010 by three friends with a passion for running, ON set out to revolutionize the running experience. It all began with a single idea: to create a shoe that feels like running on clouds. This vision led to the groundbreaking CloudTec® technology, delivering soft landings and explosive takeoffs for an unparalleled ride. What started as a niche idea quickly gained momentum, winning athletes and enthusiasts worldwide and earning ON a reputation as a trailblazer in performance footwear.