ASICS GEL-KAYANO™ 20: Bold Moves with Siri Edit Andersson
In fashion, innovation transcends aesthetics—it becomes a way of life. The ASICS GEL-KAYANO™ 20 sneaker is more than just a shoe — it’s a celebration of creative expression and functional elegance. This relaunch draws inspiration from the craft of styling, where form meets purpose and individuality shines through. For this journey, we turn to Siri Edit Andersson, a Swedish-Danish stylist.
“My mood and the changing seasons influence my choices more subconsciously, but the transition from summer to fall always gets to me — those contrasts, not just in weather but in style. It shows in the colors, fabrics, and overall heaviness or lightness of the look.” - Siri
Known for her playful yet thoughtful approach to styling, Siri Andersson draws from her background in theater and film, bringing a unique narrative to every look she creates. Her ability to craft personas and push boundaries mirrors the technical artistry of the ASICS GEL-KAYANO™ 20, a sneaker celebrated for its blend of comfort and design.
“I’m deeply inspired by my childhood surrounded by art, theatre, and architecture. And I’ve always found creativity in unexpected places. There’s a certain magic in spaces where ideas flow freely.” - Siri
Originally launched in 2013, the ASICS GEL-KAYANO™ 20 has evolved beyond its roots in performance. With its architectural silhouette and cushioning support, this sneaker seamlessly transitions from everyday wear to statement piece. In Siri’s hands, it becomes a canvas for expression, reflecting both function and style.
Siri’s take with NAKED Copenhagen highlights the endless possibilities of personal style through the timeless ASICS GEL-KAYANO™ 20. Soon available at nakedcph.com and in NAKED Copenhagen stores.
Talent & Stylist: Siri Edit Andersson @badgalsiri
Styling Assist: Clara Sonne Kops @clara_kops
Photo- & Videographer: Marcus Nielsen @filmbymn
Photo Assistant: Lasse Skovgaard @lasse.jpeg
Hair & Makeup: Isabel Fjelking @makeup_isabel_fjelking
Creative Direction & Producer: NAKED Copenhagen @nakedcph
