The New Balance 740: A Conversation Between Elisabet
Stamm & Frederikke Thiberg

The New Balance 740 merges a legacy of performance and comfort with a modern perspective, embodying rhythm, culture, and self-expression.

Celebrating this spirit of creativity and movement, we bring together two designers & entrepreneurs shaping the fashion and jewelry landscapes: Elisabet Stamm, founder of STAMM, and Frederikke Thiberg, founder of The Good Statement.

Much like the New Balance 740, which transitions effortlessly from 7:40 AM to 7:40 PM, these two brands are built on versatility, longevity, and self-expression. STAMM’s aesthetic thrives on contrasts - softness versus coarseness, tradition versus rebellion - creating pieces that empower and inspire. Meanwhile, The Good Statement redefines bold simplicity, offering statement jewelry designed to elevate even the most minimal wardrobe.

In this conversation, Elisabet and Frederikke dive into the unique experience of working and creating in the Nordics, exploring how their surroundings influence their designs and creative processes. They discuss the delicate balance of being an entrepreneur while staying creative, where inspiration comes from, and how they navigate the challenges of building a brand with both vision and longevity.

Watch the full conversation and discover how the New Balance 740, much like these two creative forces, is a statement in itself.