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New Balance 990v6 ‘MADE in USA’: Back In Black
The 990 is an absolute powerhouse of a silhouette, and if you’ve ever been to Copenhagen, or anywhere really, chances are you’ve seen it pop up on a couple of hundred pairs of feet. Like the pyramids – a lot of us have no idea where they came from, and much like the pyramids, there is a prevailing opinion only aliens could have created something so perfect. Extra-terrestrial politics aside, the 990 would first debut in 1982 designed to be the single best running shoe ever made, and you know what – it was. It was unlike anything else on the market, it was also the first shoe ever to rock a $100 price tag, so owning a pair quickly became a status symbol. After five generations, New Balance is finally treating us to the ’MADE in USA’ 990v6, a sleeker, more streamlined offering that indulges in crisp slate nubuck and a lush pigskin suede that rolls from toe to heel. Packed underfoot, the good folks from Boston have given us a FuelCell foam midsole that lets you feel the evolution as well as see it.