adidas Originals SS’24: Join Generations of Originals
Few things, if any, are ever remembered in a vacuum. That’s because what gives objects or artefacts life – is the human touch. We fill our museums, our galleries, and to a lesser extent our homes, with artefacts not just because they are beautiful, or interesting, but because on a deeper level, they say something about our shared human experience. We prize art for its history and for its tangible sense of human revelation, but on a universal level, it is everyday objects like sneakers that offer us an accessible tapestry of self-expression that we can all contribute to.
In a vacuum, adidas’ Sambas,
Gazelles, and Handball silhouettes are beautiful shoes, but the reason we love them is because of the culture, the legacies, and the personal experiences that are carefully woven into their decades-long tapestries. We love them not because they’ve graced the feet of cultural icons, or because they’ve shaped fashion as we know it, but because they are pillars of a culture that we have helped shape. They are cultural artefacts that reflect our unique and shared experiences; they are timeless objects that reflect our own originality.
Add your story to a generational tapestry of Originals with the Spring-Summer collection from adidas Originals online and in-store now.
adidas Originals Terrace
A special thanks to:
Talent: Celine Drews & Giada @celine.dws & @g.iad0k2
Photographer/Videographer: Marcus Nielsen @filmbymn
Stylist: Cassandra Malmberg @cassmoneyway
Hair & Makeup: Paloma Brytscha @thisis_paloma
Creative Direction & Production: NAKED Copenhagen @nakedcph