Unleashing the PUMA Speedcat: A New Era of Fashion Empowerment
Crafted for the Cathedral of Speed, the PUMA Speedcat has forged a storied legacy within the fastest sport on Earth. For the relaunch of a sneaker that has graced the feet of world champions, NAKED Copenhagen, in partnership with PUMA, is proud to present the new era of the PUMA Speedcat.
In a world where fashion and performance intersect, the PUMA Speedcat stands as a testament to both heritage and innovation. Fusing Formula 1 legacy with NAKED Copenhagen’s women-first identity, our campaign celebrates pioneers on and off the track. This is not just about a sneaker; it’s about honoring the selfless women throughout history who have laid the foundation for every woman to follow and grow beyond.
Enter Sierra Rena, our muse, and the embodiment of fearless self-expression. Sierra is more than just a fashion icon; she is a symbol of strength and a trailblazer who builds upon the legacy of the women before her while framing the future she inspires. Her attitude and style resonate deeply with NAKED Copenhagen's DNA—a business built on carving out a space for women in a male-dominated industry.
As we relaunch the PUMA Speedcat, we do so with the honor of partnering with PUMA, celebrating empowerment, innovation, and legacy. The PUMA Speedcat is more than a sneaker; it’s a symbol of the relentless pursuit of excellence and the courage to challenge the status quo. Just as every Formula 1 driver fights for every millisecond around every apex, our campaign highlights the same relentless spirit in every woman who dares to dream and break boundaries.
NAKED Copenhagen is proud to bring this campaign to life, showcasing not just a product, but a movement. A movement that celebrates the pioneers of yesterday, today, and tomorrow. Join us in embracing the new era of the PUMA Speedcat—a symbol of speed, strength, and the unstoppable force of women.
You can shop the PUMA Speedcat exclusively at NAKED Copenhagen Stores and Online from Wednesday 19th June at 00:00 CEST.
Credit list:
Talent & Stylist: Sierra Rena
Styling Assistant: Cassandra Malmberg
Hair & Makeup: Paloma Brytscha
Photographer: Michele Perna
Photo Assistant: Federico Gea
Videographer: Marcus Nielsen
Track & Sound Design: Oliver Malone
Production Assistant: Lionel Kleinot
Creative Direction & Producer: NAKED Copenhagen