Stepping Into Rhythm: The New Balance 740 with Maisha
The New Balance 740 returns with a renewed vision, bridging its legacy of comfort and performance with modern-day style. Originally a beloved sneaker in the running community, the 740 has now been reimagined for today’s world. This release isn’t just about a sneaker — it’s a journey, that brings together rhythm, culture, and creative expression.
For this launch, we’ve partnered with Maisha, an up-and-coming artist whose sound and vision embody the same spirit of movement that defines the New Balance 740. Through her artistry, Maisha moves fluidly between genres, transforming fragments of thoughts into something greater. Her story mirrors the very essence of the 740 — a symbol of motion, grounding, and freedom.
“Sometimes, ideas come to me at the most unexpected moments. When I’m out for a walk, sitting on the bus, or just before I fall asleep... suddenly there’s a line, a feeling... that I have to write down.” – Maisha
With a design that echoes the original while embracing modern sensibilities, the New Balance 740 is made for those who move with intention, creativity, and purpose. Every detail, from the premium cushioned sole to the breathable upper, has been crafted with both comfort and style in mind. It’s the perfect blend of form and function, giving you the freedom to express your individuality and elevate your style — whether you’re in the studio, on the street, or in a creative space.
“Sometimes you don’t reach the finish line, and that’s okay... But when I have a finished song that feels right, it’s magical. I listen to it over and over – because it’s the feeling I’ve created.” - Maisha
The New Balance 740 will be available in NAKED Copenhagen stores and at nakedcph.com October 16th, inviting you to experience the world through movement, sound, and connection.
Talent: Emilie Maisha Oppedal @emiliemaishaoppedal
Photographer: Emilia Staugaard @emiliastaugaard
Photo Assistant: Kevin Sherchan Frandsen @kevinsherchan
Videographer: Marcus Nielsen @filmbymn
Light Tech: Frederik Overgaard @fredovergaard
Stylist: Louise Borchers @l0uiseb0rchers
Hair & Makeup: Julie Prødel @julieproedel
Creative Direction & Producer: NAKED Copenhagen @nakedcph
