New Balance Abzorb 1890A: No occasion necessary
The outfit says business. Your only plan is to pick up a parcel. In Copenhagen, a good outfit doesn’t need much of an occasion. Coffee counts. So does a trip to the supermarket. There’s no reason to save the good stuff.
That’s the spirit of the New Balance Abzorb 1890A, arriving in a colourway exclusive to NAKED Copenhagen in the EU.
Bringing formalwear influences into an athletic silhouette, it puts two different approaches to getting dressed on surprisingly good terms.
NAKED Copenhagen takes that same thinking into the city. Tailoring at the metro station. Leather on a coffee run. An outfit worth a second look, on its way to do something completely unremarkable. The clothes make an effort. The person wearing them has a train to catch.
Wear it with the suit you bought for something important. Give it a much less important appointment. Maybe there are plans later. Maybe you just ran out of oat milk.
All that for a coffee. Good thing you dressed for it.
New Balance
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Big thanks to:
Talent: Adanne Lin-Ji @adalinji
Photographer: Marcus Nielsen @filmbymn
Styling: Secily Viviana @secilyviviana
HMU: Isabel Fjelking @makeup_isabel_fjelking
Copywriter: Jess Harvey @notjessharvey
Graphic Designer: Deniz Arslan @notrodman
Community Manager: Josephine Tanja @josephinetanja
Marketing Intern: Claudia @claudiatorrep
Production Intern: Victoria Jakobsen @victoria_jakobsen
Graphic Design Intern: Malene Háfjall @malenehafjall_
Creative Direction & Production: NAKED Copenhagen @nakedcph