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Close Up: Yến-Nhi in the New Balance 2002R

Words by Gregory Noonan

Originally released in 2010, the 2002 was a silhouette that didn’t find much love amongst sneakerheads at the time. It came packed with next-level tech and buttery smooth materials, but its $250 dollar price tag was understandably unpalatable for a lot of shoppers back then. It wouldn’t be until 2020, following several high profile collabs with Versace VP of Footwear Salehe Bembury and Joe Freshgoods, that the 2002 would get its deserved time in the sun.
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As part of this revitalized chapter in the 2002’s storyline, we sat down with Yến-Nhi, an up and coming creative based in Amsterdam. Yến-Nhi has been making waves not just as a creative writer and model but also as a documentarian. Her debut piece ‘The Scars of War’ emerged as a profound piece of self-actualisation, that weaved her life experience with interviews and expert input to create art that moves, and teaches you. To illustrate this new chapter, we photographed Yến-Nhi and her close friend and creative in her own right, Shaquille, on the cobbled streets of the Dutch capital.
Meet Yến-Nhi
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You’re an incredibly talented creative, moving between documentaries, creative writing and modelling to name just a few- where do fashion and sneakers fit in between all of that?

I came from a background where my parents, as first-generation immigrants were in survival mode so museums were not an interest in my environment. So, my first encounter with fashion was when I started studying it, that was such a big eye-opener for me because in fashion school I got in touch with subjects such as art, architecture, a whole new world opened up for me. But growing up I did have an interest in sneakers, I used to intern and work for sneaker stores. One summer, I was hugely into shoes and worked my ass off for a pair with leopard print.

In your documentary, “The Scars of War”, you mention that striking out and finding your own sense of self was difficult- could you tell us a little about that?

My Vietnamese parents were extremely strict, what was so difficult about that is the very strong visions of what my life was supposed to look like. My mom had this view of how a woman is supposed to look and her definition of being a woman was very traditional. And that was just not me, not me at all. An example is my hair, traditional Vietnamese women are often seen with long hair, which is also what my mom expected of me. But at some point when I was fifteen, I cut my hair short and it’s been short ever since.

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How important have sneakers and fashion been in terms of self-expression for you?

During my childhood I kind of had to hold off on who I was, now I'm trying to make up for all of the time that I lost. Looking back, expression was very important to me, I always wanted to experiment with makeup and with the way that I dress, and I just remember my parents telling me, “Oh your clothes are so weird”. But that was just me, going through these very necessary phases in order to find out who I was. I’ve always been someone who explored the boundaries between femininity and masculinity, but I preferred sneakers over heels, oversized over tight big time.

Growing up in the Netherlands what were some of your biggest style influences and what kind of sub-cultures did you gravitate towards?

I think I've been through a lot of phases in my life, the first and most awkward one being my emo/Harajuku-style. I went to high school in these very ‘kawaii’ dresses with big, pink ribbons and Hello Kitty accessories. During this period I had a huge crush on Bill from Tokio Hotel, but also on some of the members of Big Bang. That was a really fun time because I was also in touch with Asian culture in a way.

After high school, I started to develop a strong interest in sneaker culture and streetwear, and I was a big fan of Stüssy and Patta. This is also around the same time I started working and interning for sneaker stores. After I moved out of home, I started to go out more and felt super free and able to be myself around rave culture. This is when my love for techno and house or electronic music, in general, started blossoming. Nowadays, I can strongly see the influence of those subcultures in me still.

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Can you tell us a little about your upcoming projects?

It's a project called “(human) made in Vietnam”. I have been researching the Vietnamese fashion industry for a year and a half now, specifically the current living situation of the Vietnamese people that work in the factories. There are a lot of nuances to the research, where I found some incredible community-based brands in Vietnam that are produced very locally. They involve all of the towns that are close to them. So, one town is taking care of dying and the other town is taking care of weaving and all of the profit that's made is equally divided between all of the towns. But I also found some factories that still don’t pay their garment workers enough - this is where I want to make a statement about my installation.

I love storytelling through different mediums and with my long-time friend, Ernest Bessems, we’re making a two-meter high, interactive installation where we really want to get people to think about how they buy. I want to inspire people to make conscious decisions for themselves and teach people to understand the power imbalance these garment workers experience.

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CREDIT

TALENT : Yen-Nhi Le
TALENT : Shaquille
HAIR AND MAKE UP : Marjam Schrauwers
STYLIST: Anne Baarslag
PHOTOGRAPHER : Lisa Aileen

NAKED COPENHAGEN TEAM :

Creative producer : Selma Kaci Sebbagh
Marketing Manager : Voni Robi