adidas Originals together with Maha Amsterdam & NAKED Copenhagen for Samba MN
Celebrating chosen family with the release of our latest collaboration with adidas Originals.
Words by Jess Harvey
It can be argued that the family we choose is as important, if not more, than the one we’re born into, a bond forged through shared experiences, mutual respect, and connection. These ties go beyond bloodlines, creating a sense of belonging and support. Historically, women have been the glue that holds these relationships together, nurturing familial bonds and fostering unity across generations.
For the adidas Originals Maha Amsterdam & NAKED Copenhagen Samba MN launch, it felt only right to reunite our team—past and present—alongside their children, our chosen family.
This collaboration highlights generational wealth, not through material inheritance, but through a legacy of knowledge, techniques, and craftsmanship passed down, especially among women. The embroidered knot on the toe symbolizes these bonds—connecting families, both biological and chosen—and the wisdom we share. Detachable leather knots and dual laces (fabric and leather) underscore unity and community.
The sneaker’s suede heel cap, along with its subtle details, reinforces this story. Branding features all three logos on the sockliner, with NAKED Copenhagen’s on the right shoe, Maha’s on the left, and adidas’ iconic three stripes on the tongue.
Bringing together two of Europe’s leadingwomen-focused streetwear retailers, this collaboration is a tribute to the power of shared legacy. Rooted in history, redefined by connection—honouring the Samba and the chosen family it unites.
The adidas Originals Maha Amsterdam & NAKED Copenhagen Samba MN will release on Dec 13th 09:00 CET online, in-store
in Copenhagen, Paris & Aarhus during opening hours.
Credit list:
Photographer: Polina Vinogradova @themisspopo
Photographer assistant: Alexander Namrok
Stylist: Mathilde Storm @mathildestorm
Styling assist: Viola Bagger @viola.bager
Hair: Kirstine Engell @kirstineengell
Hair assistant 1: Maggie Pang
Hair assistant 2: Sofia Hellum
Makeup: Marie Thomsen @mariethomsenbaby
Makeup assist: Natali @egyptique
Makeup assist: Rebecca Lotus @itsrebeccalotus
Makeup assist: Juho Lehio @lehiojuho
Community Manager: Josephine Bertelsen @josephinebertelsen
Videographer: Marcus Nielsen @filmbymn
Sound Design: Oskar Justesen @oskarjustesen_
Producer: Deniz Arslan @notrodman
Creative Direction: NAKED Copenhagen @nakedcph
Cast:
Stine @stussystine
Rocco
Bailey
Tommas @tommasolsen
Uma
Mark @markworm
Kathylyn @itsmisskaddy
Christian @chreelle
Kristine @lakrissern
Lucca
Carli
Collins @i.amcollins
Line @linedschmidt
Marley
Marcus @filmbymn
Marta @matinhacalado
Maina @maiisouv
Daniella @daniella_oa
Vera @verahulme