Unleashing the PUMA Speedcat: A New Era of Fashion Empowerment

Enter Sierra Rena, our muse, and the embodiment of fearless self-expression. Sierra is more than just a fashion icon; she is a symbol of strength and a trailblazer who builds upon the legacy of the women before her while framing the future she inspires. Her attitude and style resonate deeply with NAKED Copenhagen's DNA—a business built on carving out a space for women in a male-dominated industry.

As we relaunch the PUMA Speedcat, we do so with the honor of partnering with PUMA, celebrating empowerment, innovation, and legacy. The PUMA Speedcat is more than a sneaker; it’s a symbol of the relentless pursuit of excellence and the courage to challenge the status quo. Just as every Formula 1 driver fights for every millisecond around every apex, our campaign highlights the same relentless spirit in every woman who dares to dream and break boundaries. 

NAKED Copenhagen is proud to bring this campaign to life, showcasing not just a product, but a movement. A movement that celebrates the pioneers of yesterday, today, and tomorrow. Join us in embracing the new era of the PUMA Speedcat—a symbol of speed, strength, and the unstoppable force of women. 

You can shop the PUMA Speedcat exclusively at NAKED Copenhagen Stores and Online from Wednesday 19th June at 00:00 CEST.