Naked Copenhagen

The Journey Continues: New Balance 740

The New Balance 740 bridges a legacy of comfort and performance with a modern edge, celebrating rhythm, culture, and creative expression. This sneaker isn’t just footwear; it’s a journey designed for those who move with purpose, creativity, and intention.
With a design that honors the classic look while embracing contemporary sensibilities, the New Balance 740 is crafted for those who live intentionally. Every detail, from the premium cushioned sole to the breathable upper, blends comfort with style. It’s the perfect balance of form and function, allowing you to express your individuality and elevate your style; whether you’re in the studio, on the streets, or in any creative space.
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Naked Copenhagen
Naked Copenhagen
Naked Copenhagen

The New Balance 740 is now available in 3 new colorways online at nakedcph.com and in-store in Copenhagen, Paris & Aarhus.

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Talent: Emilie Maisha Oppedal @emiliemaishaoppedal
Photographer: Emilia Staugaard @emiliastaugaard
Photo Assistant: Kevin Sherchan Frandsen @kevinsherchan
Videographer: Marcus Nielsen @filmbymn
Light Tech: Frederik Overgaard @fredovergaard
Stylist: Louise Borchers @l0uiseb0rchers
Hair & Makeup: Julie Prødel @julieproedel
Creative Direction & Producer: NAKED Copenhagen @nakedcph