Blending Heritage with Edge: A new era of the adidas Superstar
There’s a power in timelessness. The adidas Superstar has always been that quiet constant—its smooth leather and signature shell toe a familiar presence across decades. It’s never been about chasing trends or making noise; instead, it’s about seamless expression, letting its understated design speak through its history.
In 2024, the Superstar finds itself in its element once again. The streets are alive with grunge, skate, and 90s influences—a blend of past and present where the edges blur. Here, the Superstar thrives effortlessly. Its appeal lies not in loud statements but in its ability to adapt, to be both versatile and grounded.
The current landscape is raw and unfiltered. From skate parks to dimly lit venues, the energy is all about embracing the unpolished and the authentic. The Superstar, with its classic lines and resilient silhouette, fits into these spaces naturally. It’s part of the scene without trying to dominate it—just like it’s always been.
As autumn deepens and winter approaches, the Superstar remains a steady companion, unfazed by the shifting seasons. It’s about walking with quiet confidence, whether through rain-soaked streets or amidst the city’s scattered golden leaves.
The Superstar isn’t interested in proving anything. It simply exists, bridging the past and present with a quiet authenticity that never goes out of style. It’s there, a part of the story, ready to be worn, scuffed, and lived in—just as it always has been.
adidas Superstar dames
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Big thanks to:
Photographer: Neige Thebault @neigeaugustaceleste
Lighting: Sarah Guillaumin Haddad
Model: Albane Gayet @albanegayet
Stylist: Judit Melis @ditmelis
MUA: Clementine Roy @clementine_roy
Set Design: Lucie Tescaro & Paul Mouillevois @lucie_tescaro
Creative Direction: NAKED Copenhagen @nakedcph